There are people who believe exterior signs cease to exist once winter sets in and the nights are long and dark. If you can find someone crazy enough to work outside in freezing temperatures, what can you do when it’s so cold that vinyl won’t stick to itself. If you are one of the unfortunate persons, believing signs are not a poriority in the winter, do you also believe people don’t buy products and services from November through March? Other than Christmas if you are a retailer.

During the cold weather months, it is even more critical to capture the attention of those potential customers and clients, locked into their warm cars, buses and cummuter trains. Those lighted signs, LED Message Centers, Window Signage,needs to be fresh, bright and attention grabbing. This does not mean you have to offer sale prices so low they cannot resist. Focus on driving that impulse motive, to irrestable levels. Only then will they exit a safe and warm environment, to explore what you have to offer.

During the cold season, become more creative in your signage. Don’t withdrawal, step it up to bring traffic to your doorstep. There are many new materials available, allowing vinyl to be applied in temperatures as low as 25 degrees. Signfaces and Pylon Sign Inserts can be removed and brought inside for repairing and processing. Vehicles would be brought indoors, so nothing really changes there. Fleet Vehicles can be rotated in to minimize downtime.

In gthe winter months, get creative and aggressive in your advertising and marketing activities. Exterior Signs don’t care how cold it is outside, they work 24 hours, 7 days a week and keep working even if they get a cold. Contact the professional staff at Pillar Signs and Graphics, can help assess your current signage and help maximize your impact and minimize your investment.

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