Archive for November, 2012

The reality of it all in the sign world is, that there are two different kinds of signs. Indoor and Out-Door. There are big differences in each and each in their own can be broken down into sub categories to which application is the best fit.

As a rule, indoor signage can last a lot longer than outdoor. Mainly do to the fact that indoor signs don’t have the elements to contend with. Outdoor signs have to be built, designed, and produced to withstand many different types of environments. Rain, wind, snow, sleet, sun…some types of signs won’t last very long outdoors even if you do everything properly.

Indoor signs last a lot longer if the traffic and amount of contact from public are held to a minimum. If an indoor sign is constantly being bumped, hit, skimmed, etc it’s not going to last as long. Don’t get me wrong, there are preventative measures to assure longer life to those high traffic areas.

However, nothing lasts forever and your signs need should be evaluated on an “as needed” basis.

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Posted: November 23, 2012 in Uncategorized

The WordPress.com Blog

As soon as a blogger publishes their first post, their first question is: Where’s all my traffic? Everyone assumes they’re the only one seeking attention, when in truth nearly everyone is. It takes time to build an audience and no one gets much traffic without putting in the effort.

Here at WordPress.com we want you to get more traffic, and we build features and services to help. It’s been awhile since we’ve told you about them, so here are our top recommendations:

  1. Update your About Page. One of the first things visitors to your site will want to know is something about who you are. If you don’t update your About page to include a short bio, and they find a generic page instead,  they’ll be disappointed. But if you briefly explain (two paragraphs is plenty) what the blog is about, and who you are, they’ll be more likely…

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If you are in business or trying to make a statement about your ride, a custom Vehicle Wrap is hands down the best value. An average vehicle is viewed by 30,000 to over 60,000 people per day, depending on where you live and your driving habits.

Full-Vehicle Wraps have a price range of $2,000 to over $8,000, for a bus sized vehicle. So your first questions need to be. what am I trying to accomplish and what is my budget for the project? Here is the beauty of a Custom Design Company like Pillar Signs and Graphics. With your input, we can design a 3/4  wrap, 1/2 wrap or even a 1/4 wrap to fit your needs. This also allows you vehicle paint to become part of the background. This can allow your design to work with your budget, if you have a limited budget.

So there are many options from a full wrap to a phone number on your back door, window or tailgate. So the answer is No, you don’t need a full Vehicle Wrap, but you need to take advantage of the 30,000 potential customers that you see everyday!

Your vehicle is a very valuable piece of advertising real estate, don’t forget to take advantage of it.

Most Sign Specials can be opportunities, driven by Seasonal Markets, Activities or local special events. With any potential opportinity can be a narrow window, to get on board, or miss the potential big wave of revenue. No matter is your business is Retail, Service, Recreational or one of many other markets, there are special events and cycles you need to take advantage of.

First step is to identifiy what you are trying to promote. Is it a Product, Service or Promotional Activity? Next, who is your target audience, how will you reach that audience and finally, trigger that impulse to buy? Sounded rather simple until you start looking at all the detail, didn’t it? Not as bad as it appears, once you get started.

Once the ground work is in place, no wyou can finally determine what type of signage will best fit your application. Generally this will be a short term program, so banners, posters, A-Frames and window signs will be the first choices. There are many other options, including Floor Graphics or hanging signage can be a real eye-catching surprise.

Last point to remember? Never start your special or promotion too early. Rule of thumb is, never advertise more than three weeks before the start of your program. Fact is, short term signage can blend into the background, after three static weeks with no change.