Archive for December, 2012

There are many elements of designing a sign, beyond size, colors and fonts. Here are some key questions you need to ask before contacting a sign company.

  1. What am I trying to accomplish?
  2. Who is my audience?
  3. Is this supporting my branding or theme?
  4. Location elements, such as viewing distance?
  5. Enviroment where the sign is to be located? Indoor, Outdoor, Weather?
  6. How long will my sign be used?
  7. Budget?

Once you have addressed these basic questions, this is where it can get challenging for many.  A Graphic Designer may have additional questions, including a request to visit your site or business. The purpose for this visit? A sign not only needs a to support a companies brand and marketing initiative, but many times there is a business culture or special enviroment. For a sign program or project to be successful, it must support and build on the culture.

A Free consultation and site survey from Pillar Signs and Graphics can help you answer these 7 key questions and maximize your sign results.

So the best way to design a sign is the support of a professional sign company.