There are only two purposes for signs, to Attract Attention or Communicate a Message. Now you know everything about signs, …. of course not!
Signs should have a bare minimum of needed information. Menu Boards and other static signage hung in place where people can stop and read all the detail, are excellent for large amounts of text / copy. Other wise you lose the potential to connect, sometimes even before they’ve gotten to you name. So what good is your sign?
Finding the right design for the job is crucial to getting the most out your money. The design that you have for your Business Card or Brochure, probably won’t work for a Billboard application as designed. With the proper help from a trained Graphics Designer, it could happen. I say “could happen”, only because some designs simply will not work in large format, due to the image size, or incorrect file types. The list continues!
Things to keep in mind for designing a good sign:
- Create a sign that will achieve it’s purpose to answer these questions – How will this sign be used and what is its goal?
- Design for readability and Graphic Appeal – Business cards shouldn’t be designed the same as a Banner, Billboard or Tradeshow Graphics. Each must be approached differently in design for presentation.
- Avoid Crowded Text / Copy – It is most likely too crowded and not enough “Breathing Room”, if the text is too small to be easily read from the expected viewing distance. Remember other considerations, will the reader we standing still or driving by at 55 mph?
- Easy on the Fonts – Using too many kinds of fonts loses flow, connectivity and effectiveness. As a rule 2 to 3 different fonts on a sign is about as crazy as you want to get. Over use of creative or “Fancy” fonts can distract from the message the sign is intended.
- Use contrast – Good visual contrast can make any sign stand out. Hopefully you have a good layout after that, to keep the reader interested!
- Keep Backgrounds Simple – Sign Backgrounds or Graphics that are too busy can easily distract from the text message. Remember the background isn’t why you need a sign, it’s the text, working and message that needs the most attention and focal point.
Too often signs are designed with good intentions, to do more than attract attention or convey a message. Our staff at Pillar Signs can help you stay focused, to achieve more with less from your sign.