You may want to believe that out dated signs work for you, OK maybe somewhat…BUT, they don’t attract, send the right message about your business, products and or services. In fact dated signs may drive customers away to your competition. You could Just wait longer, “Eventually it will come back into style again” as they say. That maybe true with clothing and hair styles, but will never happen with signage. Old, out dated signs will continue to get older and further disconnected from current trends and technology.
Visually appealing and emotion engaging signage are key to attracting customers. It shows you have pride and confidence in your product or services. A good-looking sign is like dressing up for an interview, focused on making a great first impression. You don’t expect a company to hire a person who comes in all unwashed and dressed in their weekend work clothes or sweats. That is unless you are being hired for yard work.
In these cases you go from seeing run down, over used, non polished logos/signs/etc and get to see them transformed into something almost “shiny” new. To create the “Sign Lift” or a sign makeover, first assess what you are working with.
Vinyl: Simply remove and replace all cut vinyl.
Digital Prints: Remove and replace all digital graphics.
Sign Faces: Once the graphics have been removed, clean with “Ghost Off” to help renew the finish and shadows from the removed graphics and Cut Vinyl. Replace sign-faces if necessary.
Frame / Light Box: Sand and repaint as necessary. Quality Acrylic Latex Sign paint is critical for a lasting new finish. If the surfaces have already been painted, use caution! There is no way to know what kind of paint was used initially. If you use a standard acrylic could or will wrinkle and peel. To be safe, use a quality Acrylic Latex paint to freshen the metalwork and frame.
Lights: Older backlighted signs are general lighted with fluorescent light bulbs. These are not something you can purchase from a local home improvement or hardware store. These bulbs are high output, specifically designed for Signs. Do yourself a favor, if the base of any of the bulbs are black in color, replace all of them for a fresh new look. Power up the sign and test to verify all are bulbs are lighting properly. If not, there may be a ballast that has failed or a faulty light socket. In either case, contact a qualified Sign Company to perform ballast and socket replacements.
Here is an example of what an average Pylon Sign can look like. Faded Graphics, peeling paint that does not match the new colors.
Here is an example of some simple graphics updates, cleaning sign-faces and a little fresh paint. The same sign, simple changes in one day. Good for many years to come and thousands of dollars saved.
Change is important if you want to get your business or organization noticed. Don’t send the wrong message, when a simple solution is at hand.