Archive for September, 2013

You may want to believe that out dated signs work for you, OK maybe somewhat…BUT, they don’t attract, send the right message about your business, products and or services. In fact dated signs may drive customers away to your competition. You could Just wait longer, “Eventually it will come back into style again” as they say. That maybe true with clothing and hair styles, but will never happen with signage. Old, out dated signs will continue to get older and further disconnected from current trends and technology.

Visually appealing and emotion engaging signage are key to attracting customers. It shows you have pride and confidence in your product or services. A good-looking sign is like dressing up for an interview, focused on making a great first impression. You don’t expect a company to hire a person who comes in all unwashed and dressed in their weekend work clothes or sweats. That is unless you are being hired for yard work.

In these cases you go from seeing run down, over used, non polished logos/signs/etc and get to see them transformed into something almost “shiny” new. To create the “Sign Lift” or a sign makeover, first assess what you are working with.

Vinyl: Simply remove and replace all cut vinyl.

Digital Prints: Remove and replace all digital graphics.

Sign Faces: Once the graphics have been removed, clean with “Ghost Off” to help renew the finish and shadows from the removed graphics and Cut Vinyl. Replace sign-faces if necessary.

Frame / Light Box: Sand and repaint as necessary. Quality Acrylic Latex Sign paint is critical for a lasting new finish. If the surfaces have already been painted, use caution! There is no way to know what kind of paint was used initially. If you use a standard acrylic could or  will wrinkle and peel. To be safe, use a quality Acrylic Latex paint to freshen the metalwork and frame.

Lights: Older backlighted signs are general lighted with fluorescent light bulbs. These are not something you can purchase from a local home improvement or hardware  store. These bulbs are high output, specifically designed for Signs. Do yourself a favor, if the base of any of the bulbs are black in color, replace all of them for a fresh new look. Power up the sign and test to verify all are bulbs are lighting properly. If not, there may be a ballast that has failed or a faulty light socket. In either case, contact a qualified Sign Company to perform ballast and socket replacements.

Here is an example of what an average Pylon Sign can look like. Faded Graphics, peeling paint that does not match the new colors.

photo, pylon sign, sign repair, lighted sign

Pylon Sign Before Makeover

Here is an example of some simple graphics updates, cleaning sign-faces and a little fresh paint. The same sign, simple changes in one day. Good for many years to come and thousands of dollars saved.

Pylon sign, Sign repair

Pylon Sign After Photo

 

Change is important if you want to get your business or organization noticed. Don’t send the wrong message, when a simple solution is at hand.

We all know there are benefits to quality, be it vehicles, clothing and even a good steak. ever hear of someone saying, “That was the best tough steak I have ever had.” Not likely!

The same is true with quality products for signs and graphics. So why should you choose higher quality products or something that will just work or do the job? Surely if you are talking short term signage, something going in field for a few months, lower cost is a key element to sign design, sign manufacturing and installation.

Photo of Vehicle Graphics, Fleet Vehicle

Steal Attention with no City Permit fees

Here are some good reasons to use quality vehicle graphics:

  • Installation of vehicle graphics with the right products takes about half the labor time as lower quality products. Why? The higher quality product was designed and make for the job, where the lower quality materials were produced to lure marketshare on price alone.
  • The vinyl products generally look better, with higher image reproduciton, clarity and move vivid colors for that vehicle wrap or graphics.
  • Consider less bubbling, less ripping, less, less, less. Plus the finished product just looks better. Almost as if it was painted and was there from day one, not at addition.
  • Then there is the removal process. It is very common for vehicle Wrap removal costs to exceed the original application cost, simply because the original installer used poor quality materials.
  • Quality wrap materials result in less chance of paint damage during removal process. Adhesive is easier to work with, should you need to change a phone number or other detail. Plus with little or no residue after removal, you can sell that old vehicle with original paint that looks almost factory fresh.

Even the best materials are worthless, if not properly installed by a skilled technician. Many times people want an older vehicle covered with graphics, to freshen the looks or delay the purchase of a new vehicle or trailer. Loose paint, road grime and even rust are a challenge, especially in some of the colder climates. Graphics need a solid and clean surface to adhere to, for long graphic life and quality performance.

Vehicle Graphics are an incredible advertising and marketing tool. Be sure to look at the total Return On Investment. The lower cost materials and installations are not always the best buy. Do your homework and if you have more questions, please contact one of our team members at Pillar Signs and Graphics.

There is another side of vehicle graphics, not involving any printing or actual graphics. Accent stripes and color wrapping, with all the cool new brushed or graphite looks. Personalize on a budget and drive away with custom one off results.

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Drive Safely!