Why are Signs an Afterthought?

Posted: January 13, 2014 in Exterior Signs, Interior Signs, Marketing
Tags: , , , ,

No matter if you are a new start up business, relocating an existing business or just needing a face-lift, Signs are always an afterthought. I have reviewed many architectural or building drawings of for new business developments and guess what they all have in common. No plan or budget allotment for signage.

Most recently was a church in southern Minnesota. They worked for years to raise funding and financing for their new facility, to the tune of over $3.5 million. Budget was very tight, so the general contractor had to follow the project plan to the letter and manage the costs to the penny. Suddenly the city was asking to see their plans for highway signage and parking lot directional signage. suddenly the light came on and not one dollar had been budgeted for signage.

Well the project came to a complete stop. Plans had to cover vehicle traffic in a safe matter. Then there was Handicap Parking Signs, door signs of cut vinyl for hours and emergency contacts. Interior signs included ADA, Rest Rooms, Elevator operation, Floor Plan Maps, so on and so on, the list continued. Suddenly they were over $40,000 and no plan for payment. Major delays on the project to say the least.

photo, pylon sign, sign repair, lighted sign, flat double sided

Double sided Pylon Sign

If your potential customers have this view as they pass your business, what do you think will happen?

There are basically two purposes of a sign. 

1 – Attract attention, … or

2 – Deliver a message

If you haven’t planned for signage or the proper signage given your situation, you are doing neither. May not sound like that big of a deal, you can always add signs once you have the money, Right? Maybe not the best choice. Remember this, a sign can increase sales by an average of 35%, over the same business without proper signage.

Starting up, moving or running a business can push your available time and attention beyond your breaking point. Engaging a professional sign company like Pillar Signs can offer a great advantage. Project Schedules and budgets can be met, competitive advantages achieved with a focused professional signage. You might even be able to gain a few hours to focus on running your business.

If this is what your business looks like, maybe you should rethink your strategy. Something to think about, McDonalds actually has all of their signs on order before they even break ground and start building. Why do you think that is? Signs pay!

Image of Store Front

Business Store Front

Don’t make signs an afterthought, is needs to be part of your business plan and we can help you with the planning, design and installation.

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