Archive for the ‘Banners’ Category

Yes, it needs to be said. Banners are wonderful. Easy to make, easy to put up, easy to take down, easy, easy, easy. However, they are far from permanent. If a company has a quality product and they have a ratty banner as their store front, how does that affect the customers urge to buy from that company? To be honest it takes a good sign for me to enter and receive services from an establishment that has bad signage.

Banners are made from a material that can withstand the elements for a short amount of time, they can fade, crack, rip, bend, etc. Some companies will put wind slits in the banner to help with the wind force, but that isn’t a save all. You are cutting into a material and sometimes the wind slits will rip the banner even more. Same method used to make paper tear, with small cuts called perforations. The banner will tear in those locations.

In windy locations, use a mesh type material that will allow 36% of the air to pass through the banner. It will increase the banner life in windy locations, while presenting a good image detail. Something to consider, before allowing your sign company to cut banner wind-slots in your perfectly new banner.

Best thing? Keep the banner for advertising short-term sales, events, etc. Make your statement about your business with a high quality sign that you can be proud of for years to come. There is a sign for every purpose and a reputable sign company can help you with those decisions.

Most Sign Specials can be opportunities, driven by Seasonal Markets, Activities or local special events. With any potential opportinity can be a narrow window, to get on board, or miss the potential big wave of revenue. No matter is your business is Retail, Service, Recreational or one of many other markets, there are special events and cycles you need to take advantage of.

First step is to identifiy what you are trying to promote. Is it a Product, Service or Promotional Activity? Next, who is your target audience, how will you reach that audience and finally, trigger that impulse to buy? Sounded rather simple until you start looking at all the detail, didn’t it? Not as bad as it appears, once you get started.

Once the ground work is in place, no wyou can finally determine what type of signage will best fit your application. Generally this will be a short term program, so banners, posters, A-Frames and window signs will be the first choices. There are many other options, including Floor Graphics or hanging signage can be a real eye-catching surprise.

Last point to remember? Never start your special or promotion too early. Rule of thumb is, never advertise more than three weeks before the start of your program. Fact is, short term signage can blend into the background, after three static weeks with no change.