Most people don’t realize that over 90% of all signs are interior. Exterior signs are generally designed to attract attention, where interior signs are desined more for selling something. Example would be a point of sale or POS signage. Look at McDonald’s Golden Arches on a pylon along the highway, to grab your attention while driving along. Once inside, here comes the Menu Board, Dynamic Message Center with all the coffee choices and of course the color pictures of food that you just can’t resist.
Another role of interior signs are to present an image, or maybe quality, service, your brand, environment and even your culture. Businesses evolve over time, resulting in signage becoming obsolete or even dated in design, color or construction. In the before picture above, the colors and lobby sign were totally acceptable when it was designed and installed a few years back. But like every thing from clothing to cars, unless it’s a classic, it will become out dated.
Financial One Credit Union, recently went through a complete makeover of their Columbia Heights MN location. Colors, tiles, carpet were all redone into a warmer more inviting environment. Soon after the initial renovations took place, it was obvious the old crown jewel of a lobby sign was in need of a complete makeover.
The “After” picture below was the end result. Individual Dimensional Letters were routed in brushed gold finish, mounted to the wall with studs. Each letter was individually mounted and spaced off the wall 1/2″ for added depth and character. The end result was dramatic, bold and refreshing. Signs are not forever and do need to be changed, before your customer recognizes your signs need to be changed. Call us now to review all the cool new options.