Archive for the ‘Logo Creation’ Category

The Sign Industry has been looking at the ability to use white and metallic inks for many years. Not until recently, has the equipment technology and ink chemistry started to catch up. Offset printing has used white ink for many years, but has not been the focus for the Sign Industry.

The Digital Sign Industry has used white medias or substrates to overcome the inability to print with white ink. White ink allows printing on a colored substrate, which normally will bleed through images and change the final colors. Not a good idea! The cost of white ink can be three times that of the other CMYK colors.

Then there are the Metallic Inks, just starting to surface in the Sign Industry. Metallic ink requires specialized printing equipment and again the cost is very high. Add to this, metallic ink slows the printing process by 85%, reducing output and adding cost.

White and Metallic Inks are now available for the Digital Printing Industry. Are they viable options at this point considering the added cost verses the benefit? The interest is there for some very specific application projects, but the additional costs are difficult to justify for many applications. That will change in the next couple years as technology and demand help reduce costs. Until then, be patient and create with proven alternatives.

Did you know that we can print to specialized metallic vinyl substrates? Faster turn around and more cost effective.

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Printing Technology has progressed and evolved over the years, from type setting each letter for printing, to hand painting signs. Offset and Screen Printing have greatly increased efficiencies, helping reduce costs, but little improvement of set-up costs and image quality.

Welcome to the world of Digital Printing. the sign industry has advanced more and faster in the past 5 years, than in the past 25 years. So what are the primary benefits to Digital Printing?

  • No or very low set up costs.
  • Fast turn around capabilities. What took days or weeks can now be accomplished in hours if needed.
  • Amazing Colors.
  • Photo Quality Prints and Graphics.
  • Able to do small quantities, even stickers at affordable prices.

So what does this mean for you? Those cool and creative ideas you had in the past, can now become a reality. Technology allows us to print on over 300 substrates or materials and the costs are no longer a constraint as in the past. In fact in today’s business arena, you will be left standing alone if you don’t have the latest and greatest signage.

At Pillar Signs and Graphics, we can help take you to the leading edge of Digital Printing. Get Noticed!

There is something to be said for customers with exceptional artwork. And here it is…Wait for it…Wait for it… Wait for it…AMAZING!

But not everyone has the tools for the best artwork. And there comes the challenges for the sign companies or anyone in as industry where Vector and high-resolution artwork is needed for the best possible product.

Here are some of the best artwork tips that you can bring to the table:

  • High resolution photos (for photo printing) Dpi of 300 and dimensions of over 1000.
  • If you have an advertising company come up with your logo and concept, MAKE SURE to get your files in a vector format, the PMS colors (if used) You paid for your logo and the time it took to create it so make sure you get a copy. Demand the best quality from your designer. Period!
  • Vector artwork, even if it’s going to be printed is the ABSOLUTE best type of artwork to give to a sign maker, embroiders, etc. We work with lines and lines make everything crisp.

Pillar Signs and Graphics can help you create your logo. Our designer is fantastic!

There are many elements of designing a sign, beyond size, colors and fonts. Here are some key questions you need to ask before contacting a sign company.

  1. What am I trying to accomplish?
  2. Who is my audience?
  3. Is this supporting my branding or theme?
  4. Location elements, such as viewing distance?
  5. Enviroment where the sign is to be located? Indoor, Outdoor, Weather?
  6. How long will my sign be used?
  7. Budget?

Once you have addressed these basic questions, this is where it can get challenging for many.  A Graphic Designer may have additional questions, including a request to visit your site or business. The purpose for this visit? A sign not only needs a to support a companies brand and marketing initiative, but many times there is a business culture or special enviroment. For a sign program or project to be successful, it must support and build on the culture.

A Free consultation and site survey from Pillar Signs and Graphics can help you answer these 7 key questions and maximize your sign results.

So the best way to design a sign is the support of a professional sign company.