Archive for the ‘Short Term Signage’ Category

Odd angling can sometimes boost a signs readership, but why and when would this apply?

  • What is the sign setback from the highway or point of view?
  • Is the traffic walking or driving and if so, what speed are the normally traveling?
  • How long will the potential viewer have to read your sign?
  • Is your sign near an intersection or point where traffic could be static at times?

photo, pylon sign, sign repair, lighted sign, flat double sided

There are many considerations, but by researching the angle at which a sign first becomes legible, the “viewing window”, optimum placement angle becomes clearer. This involves viewing the proposed sign installation at whatever angle potential users of will see it. Always angle signs towards their sight lines. With most installations, the difference an odd angled sign would make in view ability is slight, but there are instances where an odd angled sign would catch the sight lines and attention of passersby better than others.The cost of materials and labor will most likely be higher. You’ll need more framing, structural support, foundations, etc, but in most if not all cases, placing a sign at an angle enables them to be seen by more people, for longer periods of time.

Not convinced yet…Try holding an image angled like a sign might be placed if you were driving down the road. now move image you are holding to an angle as a sign flat against a building would be. Next hold it off to the side at a 90-degree angle to the “road” where a regular ground sign would be. Finally, hold it off to the side at a 45-degree angle to the “road”. It might not be as easy to read as if you were right in front of you, but doesn’t it seem to be the best option?

Now that you feel comfortable with this new knowledge, lets add another element with LED Message Centers. LED’s have built in viewing angles, which means they project light and color at preset fixed angles. From straight forward, common angles to each side will be listed in degrees.

When Electronic Message Centers or “EMC’s” as they are referred to, are installed within say 50 to 60 feet from a roadway, no angle is necessary. In other words, perpendicular to the adjacent roadway.

electronic message center, angled installation

Angled Sign Installation

Now lets say your sign is 100 ft. from the roadway and traffic is moving at 55 MPH. With a sign perpendicular to the highway, your potential customers will have 3 to 5 seconds at most to view your message. Put it at an angle as shown in this image? Viewing time could be increased to 7 to 10 seconds. doesn’t sound like much time? With the proper message, that is all you need. Proper message is another subject covered in another blog.

Almost weekly I have been asked to supply CLEAR Stickers or Decals. The first question I have is How will the stickers or decals be used? What is the color of the item they will be applied to? Generally the color to which they are mounted to has to be a light neutral color, preferably white.

Colors need to be backed up with white or the printed graphics and text colors will bleed out and take on the background colors. Basically with any sign, vehicle graphics or even a banner, has to isolate and/or support the colors intended. All efforts of color matching and color management will be a waste of time and effort on clear medias or substrates.

If you look closely at clear decals or stickers, there will be generally a halo of white around the images printed text. Even though it appears to be clear, additional costs of materials and equipment have been incurred, to apply a detailed layout of white ink first.

So remember, a clear background on a sticker, decal, vehicle graphic or other signage, does not necessarily relate to lower cost. a contour or detailed die cut on a white media may offer the best unit costing long-term.

Yes, it needs to be said. Banners are wonderful. Easy to make, easy to put up, easy to take down, easy, easy, easy. However, they are far from permanent. If a company has a quality product and they have a ratty banner as their store front, how does that affect the customers urge to buy from that company? To be honest it takes a good sign for me to enter and receive services from an establishment that has bad signage.

Banners are made from a material that can withstand the elements for a short amount of time, they can fade, crack, rip, bend, etc. Some companies will put wind slits in the banner to help with the wind force, but that isn’t a save all. You are cutting into a material and sometimes the wind slits will rip the banner even more. Same method used to make paper tear, with small cuts called perforations. The banner will tear in those locations.

In windy locations, use a mesh type material that will allow 36% of the air to pass through the banner. It will increase the banner life in windy locations, while presenting a good image detail. Something to consider, before allowing your sign company to cut banner wind-slots in your perfectly new banner.

Best thing? Keep the banner for advertising short-term sales, events, etc. Make your statement about your business with a high quality sign that you can be proud of for years to come. There is a sign for every purpose and a reputable sign company can help you with those decisions.

The reality of it all in the sign world is, that there are two different kinds of signs. Indoor and Out-Door. There are big differences in each and each in their own can be broken down into sub categories to which application is the best fit.

As a rule, indoor signage can last a lot longer than outdoor. Mainly do to the fact that indoor signs don’t have the elements to contend with. Outdoor signs have to be built, designed, and produced to withstand many different types of environments. Rain, wind, snow, sleet, sun…some types of signs won’t last very long outdoors even if you do everything properly.

Indoor signs last a lot longer if the traffic and amount of contact from public are held to a minimum. If an indoor sign is constantly being bumped, hit, skimmed, etc it’s not going to last as long. Don’t get me wrong, there are preventative measures to assure longer life to those high traffic areas.

However, nothing lasts forever and your signs need should be evaluated on an “as needed” basis.

Most Sign Specials can be opportunities, driven by Seasonal Markets, Activities or local special events. With any potential opportinity can be a narrow window, to get on board, or miss the potential big wave of revenue. No matter is your business is Retail, Service, Recreational or one of many other markets, there are special events and cycles you need to take advantage of.

First step is to identifiy what you are trying to promote. Is it a Product, Service or Promotional Activity? Next, who is your target audience, how will you reach that audience and finally, trigger that impulse to buy? Sounded rather simple until you start looking at all the detail, didn’t it? Not as bad as it appears, once you get started.

Once the ground work is in place, no wyou can finally determine what type of signage will best fit your application. Generally this will be a short term program, so banners, posters, A-Frames and window signs will be the first choices. There are many other options, including Floor Graphics or hanging signage can be a real eye-catching surprise.

Last point to remember? Never start your special or promotion too early. Rule of thumb is, never advertise more than three weeks before the start of your program. Fact is, short term signage can blend into the background, after three static weeks with no change.