Posts Tagged ‘A-Frame’

Odd angling can sometimes boost a signs readership, but why and when would this apply?

  • What is the sign setback from the highway or point of view?
  • Is the traffic walking or driving and if so, what speed are the normally traveling?
  • How long will the potential viewer have to read your sign?
  • Is your sign near an intersection or point where traffic could be static at times?

photo, pylon sign, sign repair, lighted sign, flat double sided

There are many considerations, but by researching the angle at which a sign first becomes legible, the “viewing window”, optimum placement angle becomes clearer. This involves viewing the proposed sign installation at whatever angle potential users of will see it. Always angle signs towards their sight lines. With most installations, the difference an odd angled sign would make in view ability is slight, but there are instances where an odd angled sign would catch the sight lines and attention of passersby better than others.The cost of materials and labor will most likely be higher. You’ll need more framing, structural support, foundations, etc, but in most if not all cases, placing a sign at an angle enables them to be seen by more people, for longer periods of time.

Not convinced yet…Try holding an image angled like a sign might be placed if you were driving down the road. now move image you are holding to an angle as a sign flat against a building would be. Next hold it off to the side at a 90-degree angle to the “road” where a regular ground sign would be. Finally, hold it off to the side at a 45-degree angle to the “road”. It might not be as easy to read as if you were right in front of you, but doesn’t it seem to be the best option?

Now that you feel comfortable with this new knowledge, lets add another element with LED Message Centers. LED’s have built in viewing angles, which means they project light and color at preset fixed angles. From straight forward, common angles to each side will be listed in degrees.

When Electronic Message Centers or “EMC’s” as they are referred to, are installed within say 50 to 60 feet from a roadway, no angle is necessary. In other words, perpendicular to the adjacent roadway.

electronic message center, angled installation

Angled Sign Installation

Now lets say your sign is 100 ft. from the roadway and traffic is moving at 55 MPH. With a sign perpendicular to the highway, your potential customers will have 3 to 5 seconds at most to view your message. Put it at an angle as shown in this image? Viewing time could be increased to 7 to 10 seconds. doesn’t sound like much time? With the proper message, that is all you need. Proper message is another subject covered in another blog.

Most Sign Specials can be opportunities, driven by Seasonal Markets, Activities or local special events. With any potential opportinity can be a narrow window, to get on board, or miss the potential big wave of revenue. No matter is your business is Retail, Service, Recreational or one of many other markets, there are special events and cycles you need to take advantage of.

First step is to identifiy what you are trying to promote. Is it a Product, Service or Promotional Activity? Next, who is your target audience, how will you reach that audience and finally, trigger that impulse to buy? Sounded rather simple until you start looking at all the detail, didn’t it? Not as bad as it appears, once you get started.

Once the ground work is in place, no wyou can finally determine what type of signage will best fit your application. Generally this will be a short term program, so banners, posters, A-Frames and window signs will be the first choices. There are many other options, including Floor Graphics or hanging signage can be a real eye-catching surprise.

Last point to remember? Never start your special or promotion too early. Rule of thumb is, never advertise more than three weeks before the start of your program. Fact is, short term signage can blend into the background, after three static weeks with no change.