Posts Tagged ‘electronic message centers’

Odd angling can sometimes boost a signs readership, but why and when would this apply?

  • What is the sign setback from the highway or point of view?
  • Is the traffic walking or driving and if so, what speed are the normally traveling?
  • How long will the potential viewer have to read your sign?
  • Is your sign near an intersection or point where traffic could be static at times?

photo, pylon sign, sign repair, lighted sign, flat double sided

There are many considerations, but by researching the angle at which a sign first becomes legible, the “viewing window”, optimum placement angle becomes clearer. This involves viewing the proposed sign installation at whatever angle potential users of will see it. Always angle signs towards their sight lines. With most installations, the difference an odd angled sign would make in view ability is slight, but there are instances where an odd angled sign would catch the sight lines and attention of passersby better than others.The cost of materials and labor will most likely be higher. You’ll need more framing, structural support, foundations, etc, but in most if not all cases, placing a sign at an angle enables them to be seen by more people, for longer periods of time.

Not convinced yet…Try holding an image angled like a sign might be placed if you were driving down the road. now move image you are holding to an angle as a sign flat against a building would be. Next hold it off to the side at a 90-degree angle to the “road” where a regular ground sign would be. Finally, hold it off to the side at a 45-degree angle to the “road”. It might not be as easy to read as if you were right in front of you, but doesn’t it seem to be the best option?

Now that you feel comfortable with this new knowledge, lets add another element with LED Message Centers. LED’s have built in viewing angles, which means they project light and color at preset fixed angles. From straight forward, common angles to each side will be listed in degrees.

When Electronic Message Centers or “EMC’s” as they are referred to, are installed within say 50 to 60 feet from a roadway, no angle is necessary. In other words, perpendicular to the adjacent roadway.

electronic message center, angled installation

Angled Sign Installation

Now lets say your sign is 100 ft. from the roadway and traffic is moving at 55 MPH. With a sign perpendicular to the highway, your potential customers will have 3 to 5 seconds at most to view your message. Put it at an angle as shown in this image? Viewing time could be increased to 7 to 10 seconds. doesn’t sound like much time? With the proper message, that is all you need. Proper message is another subject covered in another blog.

Advertisements

There are people who believe exterior signs cease to exist once winter sets in and the nights are long and dark. If you can find someone crazy enough to work outside in freezing temperatures, what can you do when it’s so cold that vinyl won’t stick to itself. If you are one of the unfortunate persons, believing signs are not a poriority in the winter, do you also believe people don’t buy products and services from November through March? Other than Christmas if you are a retailer.

During the cold weather months, it is even more critical to capture the attention of those potential customers and clients, locked into their warm cars, buses and cummuter trains. Those lighted signs, LED Message Centers, Window Signage,needs to be fresh, bright and attention grabbing. This does not mean you have to offer sale prices so low they cannot resist. Focus on driving that impulse motive, to irrestable levels. Only then will they exit a safe and warm environment, to explore what you have to offer.

During the cold season, become more creative in your signage. Don’t withdrawal, step it up to bring traffic to your doorstep. There are many new materials available, allowing vinyl to be applied in temperatures as low as 25 degrees. Signfaces and Pylon Sign Inserts can be removed and brought inside for repairing and processing. Vehicles would be brought indoors, so nothing really changes there. Fleet Vehicles can be rotated in to minimize downtime.

In gthe winter months, get creative and aggressive in your advertising and marketing activities. Exterior Signs don’t care how cold it is outside, they work 24 hours, 7 days a week and keep working even if they get a cold. Contact the professional staff at Pillar Signs and Graphics, can help assess your current signage and help maximize your impact and minimize your investment.