Posts Tagged ‘Pylon Signs’

Ok, the year is fast coming to an end and I always ask, “Where did it go and how did the business perform?” Businesses are reviewing year end results, where did you revenue come from? What worked and what can you do to make more money next year?

Like myself I review our costs of doing business, everything from wages, material costs, advertising and general marketing activities. What were the costs and more importantly, what revenue was generated by each expense and activity? basically, what was the ROI?

Now lets back up a little and look from a higher level, to review what each of these revenue sources cost you on an annual basis? We commonly lose touch with the real revenue drivers, especially when we look at our annual sales and revenue, then look at monthly costs and expenses to generate those dollars.

What did you spend last year on short and long term signage? Was this part of your Marketing Budget? Basic signs can increase your revenue by 15%, with very common increases of 30% or mare when LED message centers are installed.

Based on a Signtronix Survey, How did customers find the business?
46% Business signs
38% Word of Mouth
7% Newspaper Ads

Part of your Marketing Plan needs to address signage. What about your location and how is your signage working? What can you do to increase your ability to get noticed and increase revenue?

1. Window Graphics – Add neon, LED or graphics to your windows.
2. Sidewalk Signs – “A” Frame signs can attract walking traffic.
3. Banners / Flags – Considered as Temporary Signage for special events or sales.
4. Vehicle Graphics – Add Graphics and park it near the street.
5. Wall Signs – Refocus from Identification to Advertising.
6. Lighted cabinets – Change up the graphics to include images.
7. Pylon or Monument Signs – Install one, Add lights or change the graphics if you have not in the past 3 years.
8 LED Message Center – Increase revenue and lease time as another revenue stream.

You don’t always have to more to a new location with more effective exposure. Visit http://www.pillarsigns.com for more ideas and contact us for a free site assessment.

Pillar Logo

Odd angling can sometimes boost a signs readership, but why and when would this apply?

  • What is the sign setback from the highway or point of view?
  • Is the traffic walking or driving and if so, what speed are the normally traveling?
  • How long will the potential viewer have to read your sign?
  • Is your sign near an intersection or point where traffic could be static at times?

photo, pylon sign, sign repair, lighted sign, flat double sided

There are many considerations, but by researching the angle at which a sign first becomes legible, the “viewing window”, optimum placement angle becomes clearer. This involves viewing the proposed sign installation at whatever angle potential users of will see it. Always angle signs towards their sight lines. With most installations, the difference an odd angled sign would make in view ability is slight, but there are instances where an odd angled sign would catch the sight lines and attention of passersby better than others.The cost of materials and labor will most likely be higher. You’ll need more framing, structural support, foundations, etc, but in most if not all cases, placing a sign at an angle enables them to be seen by more people, for longer periods of time.

Not convinced yet…Try holding an image angled like a sign might be placed if you were driving down the road. now move image you are holding to an angle as a sign flat against a building would be. Next hold it off to the side at a 90-degree angle to the “road” where a regular ground sign would be. Finally, hold it off to the side at a 45-degree angle to the “road”. It might not be as easy to read as if you were right in front of you, but doesn’t it seem to be the best option?

Now that you feel comfortable with this new knowledge, lets add another element with LED Message Centers. LED’s have built in viewing angles, which means they project light and color at preset fixed angles. From straight forward, common angles to each side will be listed in degrees.

When Electronic Message Centers or “EMC’s” as they are referred to, are installed within say 50 to 60 feet from a roadway, no angle is necessary. In other words, perpendicular to the adjacent roadway.

electronic message center, angled installation

Angled Sign Installation

Now lets say your sign is 100 ft. from the roadway and traffic is moving at 55 MPH. With a sign perpendicular to the highway, your potential customers will have 3 to 5 seconds at most to view your message. Put it at an angle as shown in this image? Viewing time could be increased to 7 to 10 seconds. doesn’t sound like much time? With the proper message, that is all you need. Proper message is another subject covered in another blog.