Posts Tagged ‘Graphic Designs’

Almost weekly I have been asked to supply CLEAR Stickers or Decals. The first question I have is How will the stickers or decals be used? What is the color of the item they will be applied to? Generally the color to which they are mounted to has to be a light neutral color, preferably white.

Colors need to be backed up with white or the printed graphics and text colors will bleed out and take on the background colors. Basically with any sign, vehicle graphics or even a banner, has to isolate and/or support the colors intended. All efforts of color matching and color management will be a waste of time and effort on clear medias or substrates.

If you look closely at clear decals or stickers, there will be generally a halo of white around the images printed text. Even though it appears to be clear, additional costs of materials and equipment have been incurred, to apply a detailed layout of white ink first.

So remember, a clear background on a sticker, decal, vehicle graphic or other signage, does not necessarily relate to lower cost. a contour or detailed die cut on a white media may offer the best unit costing long-term.

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Printing Technology has progressed and evolved over the years, from type setting each letter for printing, to hand painting signs. Offset and Screen Printing have greatly increased efficiencies, helping reduce costs, but little improvement of set-up costs and image quality.

Welcome to the world of Digital Printing. the sign industry has advanced more and faster in the past 5 years, than in the past 25 years. So what are the primary benefits to Digital Printing?

  • No or very low set up costs.
  • Fast turn around capabilities. What took days or weeks can now be accomplished in hours if needed.
  • Amazing Colors.
  • Photo Quality Prints and Graphics.
  • Able to do small quantities, even stickers at affordable prices.

So what does this mean for you? Those cool and creative ideas you had in the past, can now become a reality. Technology allows us to print on over 300 substrates or materials and the costs are no longer a constraint as in the past. In fact in today’s business arena, you will be left standing alone if you don’t have the latest and greatest signage.

At Pillar Signs and Graphics, we can help take you to the leading edge of Digital Printing. Get Noticed!

There is something to be said for customers with exceptional artwork. And here it is…Wait for it…Wait for it… Wait for it…AMAZING!

But not everyone has the tools for the best artwork. And there comes the challenges for the sign companies or anyone in as industry where Vector and high-resolution artwork is needed for the best possible product.

Here are some of the best artwork tips that you can bring to the table:

  • High resolution photos (for photo printing) Dpi of 300 and dimensions of over 1000.
  • If you have an advertising company come up with your logo and concept, MAKE SURE to get your files in a vector format, the PMS colors (if used) You paid for your logo and the time it took to create it so make sure you get a copy. Demand the best quality from your designer. Period!
  • Vector artwork, even if it’s going to be printed is the ABSOLUTE best type of artwork to give to a sign maker, embroiders, etc. We work with lines and lines make everything crisp.

Pillar Signs and Graphics can help you create your logo. Our designer is fantastic!